- Toyota officials suggest the GR86 will return with plans for a third-generation model.
- Executives say the GR86 plays a key role in attracting younger and new customers.
- Officials declined to talk about the MR-2, but they’re open to more sporty vehicles.
The Toyota Supra is going away for now, but what about the GR86? Its future seems far more secure even though the current model is entering middle age.
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Speaking to MotorTrend, Toyota Motor North America’s Senior Vice President of Product Planning and Strategy said “The GR86 serves a very important role as an affordable, fun sports car, a viral driving environment sensation, and that is something we want to keep in the Toyota and GR lineup.” Cooper Ericksen went on to say the car serves a “very important role for the company and GR, so it would be our intent to have a cool next generation.”
More: Toyota GR Future Lineup From Celica To Supercars And SUVs
While officials recently confirmed there will be a gap between the fifth- and six-generation Supra, it remains unclear if that will also happen with the GR86. However, Ericksen said they wouldn’t want the car to go on a hiatus as that would be “sub-optimum.”
Despite freely talking about the possibility of a third-generation GR86, Toyota officials clamed up when asked about the rumored MR-2 revival. However, Toyota’s David Christ said he’d love to have more GR models. As he explained, “With the GR brand we have proven that we can build and sell fun-to-drive, affordable exciting product and don’t have to go into the stratosphere on pricing to develop a fun car.”
With all that being said, sporty models don’t generate a lot of sales. Last year, Toyota sold 11,426 GR86s in the United States, which was a slight increase over the 11,078 sold in 2023. The GR86’s counterpart, the Subaru BRZ, did significantly worse as sales plummeted 20.1% last year to 3,345 units.
More: 2026 Toyota GR86 Yuzu Edition Debuts As A Scion Throwback
That slowdown has sparked speculation that Toyota and Subaru will part ways for the third-generation sports car. If that happens, Toyota might develop and produce the model by themselves. Whether that leads to a radically different GR86 or simply a more Toyota-centric one remains to be seen. But for now, fans of the lightweight rear-wheel-drive coupe can breathe easy. The GR86 still has a pulse.
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