- Someone recently spotted a Cadillac Celestiq sitting in a driveway near Detroit.
- It costs $340,000 or more, but despite that, it looks almost too at home in this picture.
- That said, its construction and customization options are anything but pedestrian.
The Standard of the World. That’s what Cadillac wants to be, and it’s not just us saying it. The automaker declared it, and it’s dead set on achieving that goal with the new Celestiq. Forget forging ahead with a big V8 or a super-luxe version of the long-loved Escalade. It went with an all-electric super sedan, priced like a Rolls-Royce. A new photo of one in the wild has us wondering if it’s going to miss its target.
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A Suburban Reality Check
The car in question was spotted by an eagle-eyed Redditor just ten miles from GM’s Milford Proving Grounds. It wasn’t parked outside a multi-million-dollar mansion either. This appears to be an everyday home in the suburbs. In this setting, one we rarely see surrounding cars of this caliber, the Celestiq almost seems pedestrian. It’s worth noting that it had manufacturer plates, so it’s highly likely driven by either a GM employee or a journalist, as Cadillac has been providing testers to the press recently.
Sure, the Celestiq’s styling is no doubt more aggressive and out there than common cars. Still, it looks quite at home. The average passerby probably wouldn’t recognize that the car they’re looking at might cost more than the house it’s parked at. Nevertheless, everything we’re hearing about the Celestiq indicates that it’s a real moonshot worthy of praise.
After testing one, Jethro Bovington of Road and Track said that “Cadillac has been brave here, and I commend the sheer madness of it all.” What madness is he speaking of? Cadillac went all-out when it came to engineering here.
The Celestiq is packed with tech that’s as over-the-top as its price tag. It comes equipped with Magneride 4.0 shocks to smooth out the bumps and reduce chatter from the road. Under the hood, the electric motors deliver a respectable 655 horsepower and 646 lb-ft of torque. The dashboard? A 55-inch screen stretches across it like a sci-fi movie set. Passengers aren’t left out either, with two 12.6-inch screens in the back row.
Oh, and did we mention there are 38 speakers in the car? That’s almost certainly more than is in the entire house this one is parked at. Cadillac didn’t stop at just the opulent materials and high-end engineering side of things.
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Customization Like You’ve Never Seen Before
The customization process is just as wild. According to Motor Trend, potential buyers get to be a part of the design process, and that includes rocking up to Cadillac House, the site, in Michigan. Once there, customers who have a connection to a previous Cadillac will likely find that model along with the Celestiq sitting on the floor of the venue.
From there, they can pick different fabrics, carpets, leathers, specific bits of interior trim, and yes, wheels too. Cadillac is only hand-building around 25 of these a year, and it says that there are some 350,000 combinations available with the options buyers have. Essentially, you’ll never see two of these that are identical.
Will Cadillac’s Celestiq Succeed?
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At the same time, none of this means that the Celestiq will be a success. Cadillac has been slower to start production than it had hoped. Bovington rightly points out that Rolls-Royce is struggling to sell its all-electric Spectre. That could indicate that the Celestiq will be an even harder sale.
AutoNews points to a connection to the Lincoln Continental Mark II. “Launched by Ford’s separate Continental division for the 1956 model year, it was a masterpiece of mid-century design and exclusivity. It was also, at around $9,966 (about $117,000 in today’s money), the most expensive American-made car of its time. The result? It was a commercial flop.”
So, Will It Be a Success or a Footnote?
Looking at the Celestiq sitting in a suburban driveway, you might wonder if this is a preview of its future – a short-lived experiment destined to be a trivia answer. Will Cadillac’s electric dream get lost in the shuffle, or will it become the thing that pushes the brand into a whole new era?
Only time will tell, but at least we know one thing for sure already. Cadillac went all-in on this project, and whether it’s a massive hit or not, you can bet that history won’t forget it anytime soon.